AB Tasty acquires Epoq, German-based AI-driven personalization provider

Blueprint Partners acted as buy-side advisor of AB Tasty

Paris, France, October 5th, 2022 – Blueprint Partners advised AB Tasty, the fast-growing global experience optimization company, in its acquisition of Epoq, an AI-driven recommendation and smart search solution.

The acquisition accelerates both companies’ shared vision of empowering digital teams to deliver relevant and engaging shopping experiences along the consumer journey with a best-in-class experience optimization platform.

Blueprint Partners has been advising AB Tasty on this cross-border acquisition including:

Identifying targets matching the strategic need of AB Tasty
Contacting & screening those targets narrowing down to the best SaaS players
Assembling and managing team of expert advisors for business, technical, finance, and legal due diligence
Structuring and negotiating a win-win transaction
Coordinating, time-keeping and executing a successful closing process

Alix de Sagazan,
CEO & Co-founder of AB Tasty

“The Epoq team is the perfect addition to AB Tasty’s business, bringing their expertise, insights and sophisticated products. We are truly excited for this new era as we work together to unlock more value for our customers, who will now have unparalleled recommendation and search capabilities at their fingertips.”

Rémi Aubert,
CEO & Co-founder of AB Tasty

“We are very happy with the support Blueprint Partners provided during this acquisition process and the outcome of their work.

They were instrumental throughout the process from identifying the targets, meeting our strategic goal, to the closing of such a great cross-border transaction. Their marketing & AI SaaS experience was key to focusing on the most important aspects for an efficient and win-win operation.”

Eric Plantier,
Partner at Blueprint Partners

“It was great working with the whole AB Tasty crew. Epoq’s team is a great addition to them. They share the same vision and bring complementary skills and know-how. Their amazing tech complements AB Tasty’s platform perfectly, it is quick and easily actionable by customers. Together they have the best Experience Optimization Platform”

Who we are

Blueprint Partners helps fast growing companies, operating in the digital market, through all phases of development from early to growth stages, with revenue ranging from 0 to 50M€. Our customers are primarily headquartered in Europe, but our reach is global, working together with large financial and strategic investors and buyers in Europe, the United States and Asia. Our Silicon Valley partners helps us provide global support to our customers.

We have more than 50 years of accumulated experience evaluating technologies and working with tech companies in equity transactions. We help entrepreneurs and managers define their growth strategy, help them to orchestrate organic growth and build-ups, and execute adequate fundraising, M&A buy side mandates and/or recapitalisation mandates. We also accompany shareholders to sell part or all of their shares (M&A sell-side transactions). Our focus is on companies with Enterprise Value ranging from 10 million to 100 million euros. We are known to be diligent, creative and persistent.

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