Advalo raises a €5m Series A round

Blueprint Partners has acted as sole financial advisor to Advalo.

Paris, 6 Novembre 2017 – Blueprint announces Advalo closed a €5m financing round.

Advalo, the leading Customer Marketing Platform dedicated to specialized distribution and automotive, has raised €5m from SGPA, Vasgos, West Web Valley and banking partners.

Since every consumer is unique, brands must switch from a polluting and intrusive mass marketing to an individualized marketing. By combining data and artificial intelligence, brands can now talk to consumers at the moments that matter in their purchase decision.

The funds will be used primarily to strengthen its position in France. Advalo has very quickly conquered more than 30 brands and established itself as the market leader. Advalo’s customers include the brands Beaumanoir, Mulliez and Volkswagen, precursors in the use of omni-channel data to acquire and retain their customers.

Then in 2018, Advalo plans to initiate its international deployment, taking advantage of its expertise and its success in France to quickly win market shares abroad.

David Le Douarin,
Co-founder, Advalo

“We had several partners’ options. We have chosen those who best understand the distribution business and who share our ambition of international expansion.”

Eric Plantier,
Partner, Blueprint Partner

“We work with many companies in the online marketing and data field. Advalo’s team has convinced us with their predictive marketing technology that offers a real return on investment to Retailers.”

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