mediarithmics raises €3m, led by Ventech

Blueprint Partners acted as sole financial advisor to mediarithmics.

Paris, August 28th, 2017 – Blueprint Partners announces a €3m fundraising for mediarithmics.

mediarithmics has been developing a full-stack marketing platform (incl. DMP, DCO, DSP and marketing automation). Dedicated to Publishers and Advertisers, this open Platform allows them to better manage their Data Assets, including data governance or monetization, thanks to different operational modules (audience extension, audience segmentation, optimized bidding, …).

mediarithmics’ solution already convinced 30+ customers, like 3W Regie or the “Gravity Alliance“ [incl. Lagardère Active (Europe 1, Paris Match), L’Equipe, M6, Les Echos-Le Parisien, Next Radio TV (BFMTV, RMC), Condé Nast (Vogue), SFR, FNAC-Darty].

With this €3m round (led by Ventech with the participation of Jaina Capital, its historic investor), mediarithmics gains the ability to accelerate its european deployment.

Stéphane Dugelay,
Founder & CEO – mediarithmics

“This operation allows mediarithmics to accelerate its deployment in Europe and twofold its staff.

Many Thanks to Blueprint Partners for their continued support throughout the process”

Marc Chancerel,
Partner, Blueprint Partners

“The data-marketing team’s expertise combined with its execution capacity gives mediarithmics a strong growth potential.

As data governance issues become central, the independence of mediarithmics is essential for publishers and advertisers.”

mediarithmics’s website

In the news : Les Echos, ratecard, La Tribune, Stratégies, Frenchweb, CF News

Who we are

Blueprint Partners executes equity transactions for small and medium enterprises in digital sectors. We help entrepreneurs and managers define their growth strategy, help them to orchestrate organic growth and build-ups, and execute adequate fundraising, M&A buy side mandates and/or recapitalization mandates. We typically execute fundraising transactions between €2m and €15m.

We also accompany shareholders (entrepreneurs and investors) to sell part or all of their shares (M&A sell-side transactions). Our focus is on companies with Enterprise Value ranging from €10m to €100m.

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