Pull Media acquired by Better Collective

Blueprint Partners acted as sole Sell-side Financial Advisor

Paris, 18th September, 2017 – Blueprint Partners announces the acquisition of Pull Media by the Danish company Better Collective.

Pull Media is a French digital company which operated more than 200 high-quality content websites, mainly around sport books topics.

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month.

The deal sets Better Collective to become a leader in France. Beyond the French market, the acquisition of diverse Pull Media sites further strengthens their focus markets, including the United Kingdom and Germany.

John Samson,
CEO of Pull Media

“Following 7 years of steady growth internationally, Pull Media needed to go to the next level.

With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures.”

Marc Chancerel,
Blueprint Partner

“At Blueprint we were happy to help John find the right partner in Europe.

Once we engaged with Better Collective we concluded this cross border transaction in less than a month in August in France.
This demonstrates our ability to seamlessly deliver cross border transactions”